Advertising Producer Television
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SUPERSTATIONS A superstation is a local broadcast station whose programming is being received by cable markets outside its primary broadcast area. Without the cable aspect of their coverage, they are nothing more that local broadcast TV stations. Without the broadcast aspect of their coverage, they are strictly a cable channel. Superstations are either regional or national in their coverage. A regional superstation has its programming carried by cable companies within the same state or region where the superstation operates. Examples include WPIX in Florida and KTVT in Texas. A national superstation has its programming carried by cable companies in more than one state. The three major national superstations are TNT, WOR,and WGN. Georgia-based TNT, part of the Turner Broadcasting Group, is know for programming dominated by its extensive collection of old movies. TBS also has strict guidelines on direct response programming and rarely accepts paid programs. WOR and WGN have a more enterprising position with regards to their airtime. They have extensive market coverage and their rates are extremely competitive. SUPERSTATIONS SUBSCRIBERS WWOR 35 million WWGN 42 million WPIX 12 million KTVT 4 million TOP TV MARKETS Television, both broadcast and cable, reaches over 93 million homes in over 200 major U.S. markets. 63 million have cable service. The 10 largest TV markets in the U.S., with a total of 26.6 million homes (28% of all viewing homes), are:
TV MARKET TV HH %HOMES W/CABLE
cable television advertising rate business infomercials infomercial production company infomercial make media network services television commercial cost commercial production strategy advertising campaign direct response strategy Infomercial Marketing
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