Media Buying Software
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There are three types of commercial TV stations, distinguished by how their programming is delivered to the public.
BROADCAST These TV stations use the airwaves to transmit their programs over a specific geographic area. By design, all broadcast stations are local, to the extent the power of their antennas transmit their signals to TV viewers. Some broad-cast TV channels are also carried by the local cable service in the station's primarily broadcast area. Based on their transmitting power, there are two types of broadcast TV stations: (1) low power, usually operating on UHF frequencies, and (2) full power, those you usually get as channels 2 through 13 if you don't have cable. These depend on your antenna to pick up the TV signals. Based on how they are owned, managed, or operated, TV stations can be either independent or network affiliates - more often called network channels. The four recognized broadcast TV networks in the U.S. are ABC, CBS, NBC, and FOX. It is difficult, if not impossible to acquire TV airtime on any of these networks. With the possible exception of Ross Perot's half-hour paid announcements during his '92 presidential election bid, no half-hour paid programs are aired on the broadcast network level. On a local level, however,network affiliates have different policies regarding paid programming. CABLE These are TV stations whose programming is delivered exclusively through a cable system, meaning homes without cable service have no way of watching these channels. Since these stations send their signals to different cable service companies across the country, they are also referred to as networks.The extent of the coverage of any cable network depends entirely on the number of local cable service companies carrying its programming.
The following are the 10 most widely distributed basic cable networks. Figures are as of March, 1993, represented in total million households.
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